Check out this clip of Levi Roots 'entertaining' the crowd at the BBC Good Food Show.
We think it's safe to say that he had his work cut out... Here's a picture of the exact moment (2'36'' into the video) that Levi realises he should've stayed in bed:
Levi Roots sang his way through a tense ten minutes on 'Dragons' Den'. Would he get cash from the Dragons?
Would his disastrous miscalculations let him down? Was his real name really Keith? Would he drown himself in Reggae Reggae Sweat?
Just one month later, dragon genius Peter Jones has seen to it that Reggae Reggae Sauce is now available in every Sainsbury's in the land for £1.49.
That's less than one-a-half quid for five days of music-filled food.